New Media Announces Investment in TapOnIt, a Mobile Database Development Company
NEW MEDIA INVESTMENT GROUP (NEWM)
Last new media investment group earnings: 10/26 06:50 am
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US:NYSE Investor Relations:
newmediainv.com
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Source: Business Wire
NEW YORK--(BUSINESS WIRE)-- New Media Investment Group Inc. (“New Media” or the “Company”, NYSE: NEWM), one of the largest publishers of locally based print and online media in the United States as measured by number of publications, announced today that it has acquired a 20% equity stake in TapOnIt, an opt-in text-based platform that delivers offers from local businesses direct to consumers’ phones. TapOnIt was launched in April 2015 by digital advertising veteran Katie Wilson in Quad Cities, Iowa. In under three years, the company expanded to three additional Iowa markets – Des Moines, Iowa City and Cedar Rapids – and built a database of over 70,000 registered users. The investment by New Media is expected to help TapOnIt to expand across the country by being added as an available product offered to advertisers at New Media’s publications across its 540 markets. TapOnIt users register to receiv
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