Amazon launching new kids channel with Genius Brands International [Los Angeles Times (CA)]
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Source: Los Angeles Times
Amazon launching new kids channel with Genius Brands International As streaming competition heats up over the coveted kids’ demographic, Amazon Studios is teaming up with a prominent maker of animated entertainment to launch a new channel that will target youngsters ranging in age from toddlers to tweens. Amazon on Thursday will debut Kid Genius Cartoons Plus! as part of Amazon Channels, the suite of add-on channels available to subscribers of Amazon Prime. The channel will cost $3.99 per month on top of the usual Prime membership, which costs $99 a year. The channel comes from the Beverly Hills-based Genius Brands International, which owns the popular “Baby Genius” brand and creates a wide range of programming with educational themes. It marks the latest effort by Amazon to bolster its block of kids shows, which include programs from PBS Kids. The battle for dominance in the streaming market for kids entertainment escalated last month with the announcement that Walt Disney Co.
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