Earnings Watch: Netflix earnings: Did price increases send customers packing? [MarketWatch]
Netflix, Inc. (NFLX)
Last netflix, inc. earnings: 4/21 04:00 pm
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Source: MarketWatch
Netflix earnings: Did price increases send customers packing? Netflix Inc. is scheduled to report fourth-quarter earnings after the bell on Monday, and analysts will likely scour the books for any insight into how its most recent price increases have impacted growth. In October, Netflix said it was raising the cost of two of its subscription plans—the lowest tier remained at $7.99. See: Netflix is raising the cost of subscriptions again The price increases were rolled out to existing subscribers through the fourth quarter, which means this earnings report will be the first to reflect the changes. Analysts and investors have repeatedly called for Netflix to raise prices and boost revenue. However, price increases must be carefully handled to avoid churn, or subscribers cancelling their subscriptions. Analysts at Raymond James said that Netflix has rarely increased prices without experiencing some impact on the business. Evercore analysts took a different tack, noting that Netflix’s
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