Aston Martin Broadens the Brand [The New York Times]
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Source: The New York Times
Slide Show Slide Show | 9 Photos Creating a Car Creating a Car Credit Marco Kesseler for The New York Times The legendary carmaker Aston Martin is loved and revered in Britain, famed for providing James Bond with his getaway vehicles, as well as having a colorful company history as packed with twists, turns and near-death escapes as the silver-screen secret agent himself. The road has been far from smooth in the 103 years since the car brand was founded; although it has manufactured a long line of record-breaking racing and sports cars, beloved by celebrities and the world’s superrich alike, Aston Martin has been insolvent seven times since its establishment in 1913. Still, after being mired in the red since 2010, there are signs that the company finally is steering itself toward long-term profitability, helped by a recent 200 million pound ($249.2 million) investment program. Under a well-regarded chief executive, Andy Palmer,
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