Nissan’s premium brand Infiniti courts NBA’s Stephen Curry [Reuters]
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Source: Reuters
Nissan’s premium brand Infiniti courts NBA’s Stephen Curry BEIJING Japanese automaker Nissan Motor Co Ltd's premium brand Infiniti will announce a marketing agreement with U.S. basketball star Stephen Curry on Wednesday, according to a company statement seen by Reuters. In his first campaign for the company, the point guard for NBA champions the Golden State Warriors would feature in advertisements for the redesigned Infiniti Q50 flagship sports sedan, due for a launch around the world from August, the statement said. The campaign including television would be rolled out in the United States, China and other markets to coincide with the launch. Nissan is expected to publicly announce the campaign later on Wednesday. "The U.S. is our biggest market and China is our biggest growth market, so partnering with Mr. Curry ... is a great way to reach consumers around the world in an authentic way,” said Roland Krueger, head of Infiniti, in a statement. Curry has won two NBA Championships wit
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