Snapchat Debuts Context Cards to Add More Info to Snaps [Fortune]
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Source: Fortune
Snapchat's Context Cards offer info from partners like Uber, Lyft, OpenTable, and Foursquare. By Tom Huddleston, Jr. Oct 10th, 2017 7:47 PM ET Snapchat’s latest feature aims to give users more information about the photos and videos shared on the messaging service, while also opening up new marketing avenues for Snapchat and its partners. On Tuesday, the company unveiled Context Cards , a new feature that lets users swipe up on individual snaps to see an interactive pop-up display with additional context related to messages that are tagged with Snapchat’s Geofilters or those that are shared in a public “Our Story” feed. Depending on each snap’s tagged location, its Context Card could include anything from general information about a venue (like a restaurant or hotel) to user reviews, directions, and additional Snapcha
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