Snapchat's new Context Cards give users less reason to consult Google or Yelp [Los Angeles Times (CA)]
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Source: Los Angeles Times
Snapchat's new Context Cards give users less reason to consult Google or Yelp Snapchat users share millions of videos each day from businesses such as restaurants or hotels. But if anyone watching those snaps was interested in visiting those places, they’d likely have to tap a separate app, such as Google or Yelp, for more information. Snapchat is now trying to give those users a reason to stay on their app, introducing Tuesday a new feature called Context Cards that appear at the bottom of a snap. Partnering with the likes of Tripadvisor, OpenTable, Uber and others, Context Cards allow Snapchatters to see much of the information they may need to book a table or hail a ride for places that appear on Snapchat videos. “We know the simple act of swiping up on a Snap to reserve a table will provide an experience that our diners and restaurants will love,” said Catherine Porter, senior vice president of strategy and business development at OpenTable. Context Cards were produce
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