Internet Ridicules Women-Friendly Chips That Don’t Crunch [Fortune]
PepsiCo, Inc. (PEP)
Last pepsico, inc. earnings: 4/28 06:03 am
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Source: Fortune
The Internet is unhappy about a potential new line of Frito-Lay chips for women . PepsiCo CEO Indra Nooyi said that her company has looked into making chips that are “low-crunch,” because women don’t like to make noise in public while eating. Men, apparently, have no such qualms. “When you eat out of a flex bag — one of our single-serve bags — especially as you watch a lot of the young guys eat the chips, they love their Doritos, and they lick their fingers with great glee, and when they reach the bottom of the bag they pour the little broken pieces into their mouth, because they don’t want to lose that taste of the flavor, and the broken chips in the bottom,” Nooyi said during an interview on Freakonomics Radio last week . “Women would love to do the same, but they don’t,” she continued. “They don’t like to crunch too loudly in public. And they don’t lick their fingers generously and they don’t like to pour the little broken pieces and the flavor into their m
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