For advertisers, Snapchat's got the kids [Reuters]
Snap Inc. Class A (SNAP)
Last snap inc. class a earnings: 4/21 04:10 pm
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Source: Reuters
For advertisers, Snapchat's got the kids | Reuters 4 Min Read SAN FRANCISCO (Reuters) - Social network Instagram has come to look more like rival Snapchat after copying some of its features, but marketers say Snapchat’s younger audience and safeguards against poor placement drive enthusiasm for advertising on the smaller app. Expectations for Snapchat’s future tumbled with its stock price after an initial public offering last year, mainly over doubts that Snapchat could compete against Instagram, but last week, Snap reported a 72 percent rise in quarterly revenue that beat analysts’ forecasts and re-ignited confidence. Snapchat, owned by Snap Inc, retains an advantage with the millennial generation who popularized its disappearing messages and animated face masks, despite attempts by Facebook Inc-owned Instagram to woo them away, advertising executives say. The advantage among young people is even expected to widen this year, at least in the United States, according to estimates relea
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SNAP
Earnings
- 2/6/24 - Beat
SNAP
Sec Filings
- 4/18/24 - Form 4
- 4/18/24 - Form 10-Q
- 4/18/24 - Form 8-K
- SNAP's page on the SEC website