A surprising number of Americans buy holiday gifts for themselves [MarketWatch]
Solidion Technology, Inc. (STI)
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Source: MarketWatch
A surprising number of Americans buy holiday gifts for themselves You liked it so much, you decided to buy it for yourself. How many times has that happened? Quite a lot, it seems. Nearly one quarter (22%) of Americans say they usually buy themselves gifts over the holidays, according to a new survey by market research group Mintel. Holiday “self-gifting” is most popular among younger generations: 24% of those aged 18 to 22 self-gift, compared to 27% of millennials aged 23 to 40. Still, most people appear to be spending their money on their friends and loved ones, even if more than half (57%) say they’d rather spend the holiday season buying gifts for themselves. And many of those who don’t want to buy gifts are not Grinches. They’re willing to give something far more precious — their time. Some 60% of consumers said they would skip exchanging gifts this holiday season in lieu of spending time with their loved ones, a separate survey conducted by Harris Poll on behalf of SunTrust Bank
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Sec Filings
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- 4/12/24 - Form 10-K
- STI's page on the SEC website