Syneos Health Releases 2018 Commercial Trends Forecast
Syneos Health, Inc. - Class A (SYNH)
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Source: GlobeNewswire
RALEIGH, N.C., Jan. 10, 2018 (GLOBE NEWSWIRE) -- Syneos HealthTM (NASDAQ:SYNH), the only fully integrated biopharmaceutical solutions organization combining a CRO and a CCO (Contract Commercial Organization), today released its inaugural Commercial Trends Forecast. The report identifies important trends in biopharmaceutical commercialization – from the frontlines of drug development to patient engagement and next-generation care – expressing the biggest drivers of change. “2018 will be a year of Commercial transformation,” said Michelle Keefe, President, Commercial Solutions, Syneos Health. “With the intensification of disruptions to the commercial model, it’s important to have a clear view on how changes impact key health stakeholders. Understanding the most significant emerging trends will allow biopharma strategists to reallocate budgets and recalibrate actions to demonstrate more relevant value.” Commercial leaders from across Syneos Health identified 15 important trends that
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