You'll be able to share gifs of every big Super Bowl moment during the game thanks to the startup Tenor [The Business Insider]
AT&T Inc. (T)
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Source: The Business Insider
You'll be able to share gifs of every big Super Bowl moment during the game thanks to the startup Tenor Maddie Meyer/Getty Images Sprint wants to help you share your feelings during this year's Super Bowl. The wireless company has partnered with the gif ad startup Tenor to roll out a series of gifs tied to its upcoming Super Bowl ad, which features a human-mocking fictional robot name Evelyn who likes to take selfies. Tenor and Sprint have created unique gif ads tailored toward fans of both of this year's Super Bowl teams. The campaign started on Wednesday, as people started spotting Sprint gifs when searching for terms such as "selfie," " football," "Hungry" and "Smile" when they use Tenor's gif keyboard – which is integrated on Facebook, What's App, Twitter and iMessage. Go Philadelphia Go New England That's phase one. The plan is to ramp up the gif ad effort during the game, as people are expected to share lots of gifs with friends while watching. To be clear, t he
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