Telaria Announces Interoperability with AWS Elemental MediaTailor To Monetize Delivery of Premium Connected TV Content
TELARIA INC (TLRA)
Last telaria inc earnings: 3/10 08:00 am
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Source: Business Wire
NEW YORK--(BUSINESS WIRE)-- Telaria Inc., (NYSE: TLRA), a leading video monetization software company, today announces interoperability of the Telaria solution with Amazon Web Services (AWS) to power server-side insertion for streaming video advertisements using AWS Elemental MediaTailor from AWS Media Services. Video providers need a scalable and cost-effective way to convert and package streaming video content into various formats and, through the use of advertisements, monetize this content. To maximize returns, they also need to target and tailor advertising for viewers and to measure audience engagement. Telaria’s interoperability with AWS Elemental MediaTailor provides secure, scalable, reliable solutions for the monetization of Connected TV (CTV) video content. The resulting advertisements are better monetized, maintain video quality that consistently matches the primary content, and
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