Telaria Ushers In The First CTV-Era Winter Olympics by Launching Exclusive, Programmatic Global Private Marketplace Video Packages
TELARIA INC (TLRA)
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Source: Business Wire
Olympics “PMP”Features Live Video Sports Coverage, Highlights, & Athlete-Focused Content to Seize on Shifting Viewing Behavior NEW YORK--(BUSINESS WIRE)-- Telaria Inc., (NYSE:TLRA), a leading video monetization software company, today announced that it is offering an exclusive Winter Olympics Private Marketplace package (PMP), consisting of curated Live and On-Demand video inventory from broadcasters and publishers worldwide. Advertisers aiming to capitalize on the attention the Winter Games garners can seamlessly connect with viewers in these premium, TV-like video environments via Telaria’s Winter Olympics PMP. This is an especially valuable opportunity to supplement a linear TV campaign and engage viewers wherever and whenever they are tuning into the Olympics. For linear TV viewers, live sports have been the last barrier to cutting the cord. Now, with myriad sports-streaming options availa
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