Telenav Launches Connected In-Car Advertising Platform for Automotive OEMs
TELENAV (TNAV)
Last telenav earnings: 2/6 04:02 pm
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Source: GlobeNewswire
SANTA CLARA, Calif., Jan. 04, 2018 (GLOBE NEWSWIRE) -- Telenav®, Inc. (NASDAQ:TNAV), a leading provider of connected-car and location-based platform services, is launching an In-Car Advertising Platform that enables automotive OEMs to generate revenue by delivering ads to cars in a safe, user-friendly and contextually-relevant way. Leveraging deep expertise in location-based mobile advertising and automotive navigation software, Telenav's In-Car Advertising Platform delivers an end-to-end offering to OEM partners—from ad targeting to ad sales and campaign management. As the only company with expertise across the entire in-car advertising value chain, Telenav is the ideal advertising platform partner for OEMs. With minimal investment, OEMs can participate in advertising revenue opportunities. The In-Car Advertising Platform is powered by Telenav’s In-Car Ads SDK (Software Development Kit) and cloud-based intelligent targeting platform. The platform’s focus on safety, context, an
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