Wool is cool again, and prices are shear madness [MSN Money]
Under Armour, Inc. Class C (UA)
Last under armour, inc. class c earnings: 2/11 06:55 am
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Source: MSN Money
Wool isn’t just for winter wear anymore, and its use in everything from shoes to underwear briefs is pushing prices of merino, the most popular type of wool fiber for clothes, to near-record highs. Quotes in the article Wool sneakers popular in Silicon Valley from startup Allbirds Inc. helped kick off a global trend. Brands from Adidas to Lululemon and Under Armour are selling wool apparel, touting the fiber’s soft feel and odor-resisting properties. Merino wool, named for a breed of sheep, is even being woven into shorts, tank tops and short-sleeve T-shirts. Demand has helped drive up merino wool prices at a time when the sheep population in Australia and New Zealand, the world’s largest wool exporters, is near a 100-year low. Many sheep farmers here invested in converting their operations to dairy farming or higher-yielding crops after prices of wool collapsed in the 1990s. In Australia, which produces the bulk of merino wool used by major clothin
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