Advertisers Eschew Politics for Humor in Super Bowl Commercials [The New York Times]
Verizon Communications Inc. (VZ)
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Source: The New York Times
“I was just thinking that one thing I haven’t seen are those ads that objectify women, which is refreshing,” Ms. Johnson said. “And guess what? There’s still funny stuff on the air. We’re making progress.” Still, some wished that there was more humor. “It’s really a pretty lame year,” said Marianne Malina, president of the agency GSD&M in Austin, Tex. “When the TV promos for the Olympics and ‘The Voice’ and the N.F.L. and Justin Timberlake overshadow a lot, that says everything.” Touchdown Celebrations to Come | NFL | Super Bowl LII Commercial Video by NFL Ms. Malina pointed out that that was a shift from the political tone of last year. “It’s an interesting insight into just the level of risk that people are comfortable with right now,” Ms. Malina said. “Last year, people had a very strong response, and now, a year later, people are confused. Everyone’s trying to get their head around all the things that are going on, so you can see how maybe the risk dial goes do
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