The Latest: Male celebrities dominate in Super Bowl ads [FOX Business Network]
Verizon Communications Inc. (VZ)
Last verizon communications inc. earnings: 4/24 07:30 am
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Source: FOX Business Network
NEW YORK – The Latest on the ads of the 2018 Super Bowl (all times Eastern Time): Continue Reading Below 7 p.m. Just who are the 111 million viewers of the Super Bowl? According to Nielsen, the audience last year was almost evenly split between men and women — 53 percent and 47 percent, respectively. But advertisers are again turning mostly to male celebrities. Charles R. Taylor, a professor of marketing at Villanova University, said his analysis of Super Bowl ads released in advance last week showed a roughly 2-1 ratio of male-female celebrities in principle roles — in line with past years. The first exception came after the kickoff. Toyota touted its longtime Olympic and Paralympic sponsorship with the story of Canadian Alpine Skier Lauren Woolstencroft, a Paralympic gold medalist. Later, Cindy Crawford will reprise her role for Pepsi in a nostalgic spot celebrating pop culture moments of years past. Continue Reading Below ADVERTISEMENT
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VZ
Earnings
- 4/22/24 - Beat
VZ
Sec Filings
- 4/22/24 - Form 8-K
- 4/16/24 - Form PX14A6G
- 4/15/24 - Form 4
- VZ's page on the SEC website