How Facebook is pulling back the curtain on Ontario PC leadership campaign ads [CBC (Canadian Broadcasting Corporation)]
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Source: CBC
How Facebook is pulling back the curtain on Ontario PC leadership campaign ads Facebookâ??s new changes provide new insights into where the candidates are going after votes Doug Ford's bid to become leader of the Ontario Progressive Conservatives hasn't yet taken him to northern Ontario, but when it comes to his campaign's Facebook advertising campaign, he's definitely reaching out to that part of the province. "A strong north means a strong Ontario. Are you with me?" beckons one of several ads his campaign is placing on the social network. Other Ford ads promise to "clean up the mess" or encourage supporters to buy party memberships before the sales deadline expires. "If you could predict the results of the leadership race solely by the sophistication of the online campaign, Doug Ford would be the clear winner," said Erin Jacobson, the head of digital at the Toronto ad agency Cohn & Wolfe. "He's running a strategically smart campaign." Facebook lets advertisers restrict who can see m
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