Publicis shares jump after Mercedes-Benz global digital agency win [Reuters]
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Source: Reuters
Publicis shares jump after Mercedes-Benz global digital agency win | Reuters Reuters Staff 2 Min Read * French ad group competed with WPP, Omnicom-memo * Dedicated agency to be based in Berlin * Detailed scope and contract price undisclosed PARIS/FRANKFURT, Feb 13 (Reuters) - French advertising group Publicis has won a multi-year contract with Daimler’s Mercedes-Benz brand to become its global digital agency, hailing the award as one of its most important for years. Publicis shares were up 4 percent at 1623 GMT, making the stock the best performer in France’s leading CAC-40 index index. “This was without a doubt the biggest pitch in the industry over the past 18 months, and one of the most significant wins for the group in many years,” said Publicis Chief Executive Arthur Sadoun in an internal memo. Daimler is one of the top 10 global advertisers, having spent more than $5 billion in 2016 alone, according to U.S. specialised magazine AdAge. Details of the contract and its value were u
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