Wharton marketing professor says Trump hasn't helped America's brand and that isn't good for the economy [The Business Insider]
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Source: The Business Insider
Wharton marketing professor says Trump hasn't helped America's brand and that isn't good for the economy Business Insider's Sara Silverstein spoke with Wharton marketing professor David Reibstein at the World Economic Forum in Davos, Switzerland. Following is a transcript of the video. Sara Silverstein: So you do a lot of stuff on corporate branding, which we will get to. But lately you've been looking at nation branding, and why should nations brand themselves. Why is that important? David Reibstein: Well it's not should they brand themselves; they are brands. It's not a choice that they have. Everybody sort of has an association with a country. And that's the brand of the country, so it's just part of what ends up happening. Nations should be concerned about it because it affects what happens to their country. Silverstein: And how does it affect their economy? Reibstein: So what it is that I've been able to observe is as your brand goes up, you're more likely to have t
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