Virtual Reality Advertising Delivers Highly Memorable Brand Experiences, According to New YuMe Study
YUME INC (YUME)
US:NYSE Investor Relations:
investors.yume.com/investor-relations/default.aspx
Company Research
Source: Business Wire
Pre-roll Video Ads Yield Highest Levels of Brand Recall in YuMe Consumer Study on VR Advertising With Key Partners Isobar, RLTY CHK and RetinadVR REDWOOD CITY, Calif.--(BUSINESS WIRE)-- YuMe, Inc. (NYSE: YUME), a proven partner for video advertising leadership and innovation, in partnership with Isobar, a global digital agency; RLTY CHK, an immersive entertainment studio; and RetinadVR, the leading immersive media analytics platform, today released the results of a new virtual reality (VR) in-game advertising study. The study compared consumer responses to three forms of VR advertising — a pre-roll video ad, brand logos present in-game and 3D branded objects inserted into interactive game play. The findings revealed that, overall, VR advertising is highly memorable with 70% aided recall across all ad formats. The highest levels of brand recall occurred with the pre-roll video ad, which achieved 90%
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