Anheuser-Busch Goes for 'Bro' with Natty Light Seltzer [Forbes]
Constellation Brands, Inc. (STZ)
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Source: Forbes
Anheuser-Busch Goes for 'Bro' with Natty Light Seltzer Launching just in time for college seniors to report for the fall semester, Anheuser-Busch is rolling out Natural Light Seltzer. The cherry-lime and mango-peach flavored 'hard seltzer' malt beverages are aimed directly at the same good-time coed crowd that makes Natty Light’s flagship beer the 6th largest seller in the U.S. Anheuser Busch expects to lure consumers away from competitors like White Claw Hard Seltzer with lower pricing and a higher alcohol content of six percent. According to industry experts, a large part of the popularity with hard seltzers ties into today’s health conscious trends. The perception is that they are a healthier alternative to beer even though these are also malt beverage products. But a simpler view is that people are finding malt seltzer a crisper, more refreshing alternative to brew and wine coolers of yore, and it’s showing up at the register. “We are burning through pallets of hard seltzer every
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