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0.00043715846994533 -0.000153005464480859 -0.000786885245901669 -0.000524590163934446 0.00144262295081973 0.00402185792349734 0.00445901639344267 0.00380327868852461
Stock impact report

Constellation Buys Stake In Breaking Bad Stars’ Dos Hombres Mezcal [Forbes]

Constellation Brands, Inc. (STZ) 
Last constellation brands, inc. earnings: 4/3 07:30 am Check Earnings Report
US:NYSE Investor Relations: cbrands.com/investors
Company Research Source: Forbes
(Photo by Neilson Barnard/Getty Images)Bryan Cranston and Aaron Paul ofBreaking BadCranston and Paul are the latest celebrities trying their hands at creating – not just endorsing - brands, leveraging their fame to attract a new category of fans. Paul Newman may have put celebrity F&B brands on the map with Newman’s Own, but he was not alone for long.Celebrities such as Newman, Steve Schirripa,Bigger companies are taking notice, hoping to cash in on celebrity appeal. Constellation Brands is one of the latest. Constellation recently took a minority stake in Dos Hombres, hoping fans (including the beverage’s 368,000 Instagram followers) will buy in.“Our goal is to make strategic, minority investments in high potential brands in growing categories,” is the way Jennifer Evans, vice president of Constellation Ventures, puts it, “and the U.S. mezcal market continues to show great potential.”MORE FOR YOUIn Brooklyn, A New Kind Of Liquor Store Is BornExpect Fungi-Based Steak On Your Plate By Show less Read more
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