Canopy leveraging Constellation relationship to bring CBD-infused drink to U.S. stores [MSNBC.com]
Constellation Brands, Inc. (STZ)
Last constellation brands, inc. earnings: 4/3 07:30 am
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Source: MSNBC.com
In Canada, which legalized marijuana for adult use in 2018, Quatreau has become the top-selling CBD beverage since it launched there in 2020, Canopy said in a press release. Canadian demand for cannabis-based products ballooned amid the coronavirus pandemic.Canopy did not say when it plans to carry the product in U.S. stores."It kind of illustrates our playbook where we want to use insights gathered across North America," Klein said. "We then use our innovation … to develop amazing products, we test them out in Canada for a bit of a test-and-learn process, and then we bring them to the U.S. with the help of Constellation's distribution as soon as we can."The CBD-based drink launch is part of Canopy's strategy to gain an advantage in the emerging U.S. cannabis market in anticipation of nationwide legalization, which the company expects in the near future. Cannabinoid, or CBD, is a non-psychoactive compound derived from hemp, which was legalized under the 2018 Farm Bill.As of Tuesday, 1
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STZ
Earnings
- 4/11/24 - Beat
STZ
Sec Filings
- 4/18/24 - Form 8-K
- 4/16/24 - Form 4
- 4/12/24 - Form 144
- STZ's page on the SEC website