Petro-Canada invites Canadians to “Live by the Leaf” in new marketing campaign [Canadian Business Journal (Canada)]
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Source: Canadian Business Journal
Petro-Canada invites Canadians to “Live by the Leaf” in new marketing campaign CALGARY, Alberta, Aug. 07, 2018 (GLOBE NEWSWIRE) — Petro-Canada, a Suncor business, today publicly unveiled its new brand platform, inviting Canadians to “Live by the Leaf” and to be “Fièrement d’ici” (“Proudly from here”). Customers will see new branding at Petro-Canada stations across the country, as well as in a new TV and online advertising campaign and in social media. Focused on people, “Live by the Leaf”/”Fièrement d’ici” will tell the stories of real people – customers, associates, partners and employees alike. “‘Live by the Leaf’ and ‘Fièrement d’ici’ reflect our deep commitment to and love of this country,” said Kris Smith, executive vice president, Downstream. “It brings to life our purpose of championing the Canadian spirit and moving people toward what matters most to them.” The brand strategy and corresponding creative campaign are based on research showing
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