Summer Infant, Now Known as SUMR™ Brands, Launches New Brand and Product Strategy
Summer Infant, Inc. (SUMR)
Last summer infant, inc. earnings: 5/7 04:15 pm
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US:NASDAQ Investor Relations:
investor.summerinfant.com/home/default.aspx
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Source: Business Wire
WOONSOCKET, R.I.--(BUSINESS WIRE)-- SUMR™ Brands (“SUMR Brands” or the "Company") (NASDAQ: SUMR) announced several changes to its corporate identity and brand strategy. As consumer purchasing behaviors evolve, Summer Infant, now known as SUMR™ Brands, is repositioning itself as a modern products company serving an updated retail and consumer landscape. One year after the Babies "R" Us liquidation, along with other changes in traditional retail space, the Company is actively adapting to meet consumer expectations and needs. "We now have brands for multiple consumer demographics, retailers and channels,” said Chief Executive Officer Mark Messner. “We’ve just begun executing our new ‘family of brands’ strategy and continue to develop products that address the needs of a wider variety of consumers.” Current SUMR™ Brands are Summer™, SwaddleMe® and born free®. The “Summer” name has been rebranded t
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