In The Pursuit Of Purpose, Three Ways To Re-Discover What Your Brand Stands For [Forbes]
Stanley Black & Decker, Inc. (SWK)
Last stanley black & decker, inc. earnings: 4/30 06:00 am
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Source: Forbes
GoGo squeeZ Purpose Architecture Go Go SqueeZ Many marketers are justifiably over the word “purpose”. There have been few overused words in recent history and “purpose” can tend to mean everything and nothing at once, becoming the latest casualty of scratching the surface on a deeper cultural shift. In the past, purpose has been used to describe the good things a brand does to give back to society. It’s been used in describing “CSR” short for “Corporate Social Responsibility”. In the hands of clever marketers, “purpose” has been hijacked to some degree, becoming today’s “borrowed interest” of the advertising world. On Wall Street for example, while the Fearless Girl statue stands defiantly in opposition to Charging Bull, few know or can recall (or even care) that it was a hedge fund who commissioned the piece as a way to connect the company to an important and timely societal issue—women empowerment. Re-Discovering Purpose in a Modern Context There
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News
- Stanley Black & Decker Is Recovering But Needs More Conviction [Seeking Alpha]Seeking Alpha
- Stanley Black & Decker, Inc. (NYSE: SWK) had its price target lowered by analysts at Robert W. Baird from $82.00 to $80.00. They now have a "neutral" rating on the stock.MarketBeat
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SWK
Earnings
- 2/1/24 - Beat
SWK
Sec Filings
- 4/15/24 - Form 4
- 4/12/24 - Form DEFA14A
- 4/12/24 - Form 8-K
- SWK's page on the SEC website