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0 -3.06560392407479E-06 -0.0006131207847947 -0.0006131207847947 0.00444512568976076 -0.00168608215818515 -0.00601471489883521 -0.00718884120171686
Stock impact report

AT&T's Xandr launches ad-buying platform for premium content [Reuters]

AT&T Inc. (T) 
Last at&t inc. earnings: 4/22 06:54 am Check Earnings Report
US:NYSE Investor Relations: en.wiktionary.org/wiki/at
Company Research Source: Reuters
AT&T's Xandr launches ad-buying platform for premium content - Reuters 3 Min Read (Reuters) - AT&T Inc’s advertising unit Xandr on Monday launched an ad-buying platform called Xandr Invest to lure advertisers with exclusive access to AT&T customer data and streamline how companies can buy ad space across different formats such as streaming video and mobile. The platform is AT&T’s latest move to combine the pieces of two different acquisitions - media company Time Warner and ad technology company AppNexus - to evolve beyond a wireless phone carrier. Like other companies with advertising ambitions, AT&T will have stiff competition from Alphabet Inc’s Google and Facebook, which together commanded nearly 60% of the U.S. internet advertising market in 2018, according to a report last week from consultancy PwC. AT&T had single-digit market share last year, PwC said. Xandr Invest will let advertisers buy ads on premium and brand safe content on AT&T-owned properties such as TV networks CNN, Show less Read more
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