Digital Video Advertising 2021: Prospects And Promises [Forbes]
AT&T Inc. (T)
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Source: Forbes
couple of dogs wacthing streaming tv program , movie or series in bed cozy togethergettyThe digital video advertising industry gathered for its annual “NewFronts” last week and the live but still-virtual parade of presentations painted a colorful picture of the state of that business. There is a healthy and well-justified optimism about this segment of the more broadly jumbled environment for the media industry as a whole.Within this framework, here are some key takeaways from a blurry-eyed week (month?) of NewFronts Zoom presentations:Connected TV is at the very heart of what now defines “TV advertising”The Interactive Advertising Bureau, founded in 1996, acts as Sherpa guide for the NewFronts and sees its mission as “empower[ing] the media and marketing industries to thrive in the digital economy.” In IAB’s just-released Ad Report 2020 & Outlook for 2021CTV itself has morphed in the relatively few years since its inception. For all the buzz around new direct to consumer subscription
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Sec Filings
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