National Lacrosse League continues sponsorship streak with AT&T deal [CNBC]
AT&T Inc. (T)
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Source: CNBC
The National Lacrosse League has reached a new six-figure sponsorship deal with entertainment and telecom giant AT&T The agreement, expected to be announced next week, is the 14th such deal in the last four months . The pact with AT&T will give the company the rights to the NLL MVP Award. The deal comes only weeks after the league GVC Holdings renewed agreement with Team 22 Under Armour. "Lacrosse is a fast-paced, high scoring, and growing sport that presents exciting sports betting opportunities," Scott Butera, president of interactive gaming at MGM Resorts, said in a statement announcing the deal earlier this month. "The NLL is the ideal partner for BetMGM in accessing a fast-growing Lacrosse fan base." BetMGM is MGM's online sports betting platform. With the new sponsorships, the NLL increased its annual ad revenue projection per season to roughly $6 million, an increase from roughly $2 million per season dating back to 2016, sources tell CNBC, adding that about five to six other
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