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Stock impact report

Viacom & CBS - A Smart, Practical Marriage Of Necessity [Forbes]

AT&T Inc. (T) 
Last at&t inc. earnings: 4/22 06:54 am Check Earnings Report
US:NYSE Investor Relations: en.wiktionary.org/wiki/at
Company Research Source: Forbes
Viacom & CBS - A Smart, Practical Marriage Of Necessity Yahoo th Mega media M&A now rules the day as traditional media and entertainment companies like Viacom and CBS simply hope to survive (let alone, compete) in a world evermore dominated by new tech-driven media companies like Apple, Amazon, AT&T and Google that drive fundamentally different and more forgiving business models, or Netflix that virtually single-handedly decimated the once-lucrative cable bundle. While traditional media companies like CBS and Viacom monetize their content assets alone, new tech-driven media moguls use content as marketing to drive their greater ambitions. iPhone and Mac sales for Apple. Prime memberships and shopping for Amazon. Wireless plans for AT&T. Content is their Trojan Horse. Playing under a fundamentally different set of antiquated rules, business model expansion represents an existential reality for traditional media companies like Viacom and CBS. That means deeper consumer engagement and mo Show less Read more
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