AT&T pulls the plug on Turner's Super Deluxe studio [Los Angeles Times (CA)]
AT&T Inc. (T)
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Source: Los Angeles Times
AT&T; pulls the plug on Turner's Super Deluxe studio Turner’s eclectic Super Deluxe entertainment studio, based in downtown Los Angeles, shut down on Friday. AT&T pulled the plug on the unconventional studio , ending a three-year digital media experiment to find new ways to reach audiences under 35. Super Deluxe’s 70 full-time employees lost their jobs in the move, according to a knowledgeable person who was not authorized to comment and requested anonymity. The studio, which once staged a live telenovela that generated huge numbers on Facebook Live, had been on thin ice for much of this year. AT&T’s takeover of Time Warner dragged on for months, and it was never clear how the irreverent group of mostly millennial workers — who also showcased former Mexican President Vicente Fox trash-talking President Trump — would fit into the phone company’s plans to become a home for premium content that viewers would watch on their cellphones and tablets. AT&T has been analyzing WarnerMedia asset
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