‘Deceived and confused’: Muskoka Brewery sues Molson for using image of Muskoka chair on t-shirt [Financial Post (Toronto, Ontario, Canada)]
Molson Coors Beverage Company Molson Coors Brewing Company Class A (TAP.A)
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Source: Financial Post
'Deceived and confused': Muskoka Brewery sues Molson for using image of Muskoka chair on t-shirt Independent brewer claims consumers would think Molson had bought out yet another craft brewery An Ontario craft brewery is suing Molson Coors Canada for trademark infringement over the brewing giant’s depiction of a popular style of cottage country chair in a recent promotion. Executives at Lakes of Muskoka Cottage Brewery Inc. said they heard word last week from their sales reps in the field that the Molson Canadian brand was using a picture of a Muskoka chair on freebie t-shirts. “It caught everybody off guard,” said Todd Lewin, president of the company, better known as Muskoka Brewery. The independent brewer, based in cottage country north of Toronto, has a registered trademark for a Muskoka chair, part of its logo. And the Molson t-shirts, Lewin said, posed a problem. “We felt we had to act.” On Thursday, Muskoka announced it had filed the lawsuit, which calls for Molson to destroy or
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