Craft Beer Wars: The fight to stay relevant in a crowded marketplace [BCBusiness Magazine (Canada)]
Molson Coors Beverage Company Molson Coors Brewing Company Class A (TAP.A)
US:NYSE Investor Relations:
ir.molsoncoors.com/overview/default.aspx
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Source: BCBusiness Magazine
Craft Beer Wars: The fight to stay relevant in a crowded marketplace To beer drinkers’ delight, B.C. is hopping with craft breweries. Cutting prices is just one way to generate buzz DESIGN THINKING IT'S NOT JUST THE BEER THAT NEEDS TO BE FRESH LIFESTYLE FIRST, BEER SECOND A THIRST FOR NOVELTY The scene at Central City Brewers and Distillers ’ downtown Vancouver brew pub doesn’t exactly look like something that will reverberate around the province. On this May morning, a couple of TV crews are on hand, setting up tripods while a few other journalists mill around, clutching leather notebooks. Bar staff go about their day as usual, cleaning countertops and changing taps. In front of the cameras, Central City brewmaster Gary Lohin and vice-president of sales Daryn Medwid announce that the company will be selling its most popular brand, Red Racer beer, in 500-millilitre cans at 355-millilitre pricing for the foreseeable future. “We’ve been making great, consistent beer since 2003; nobo
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