What The Beer Industry Can Teach Brands About Reaching U.S. Hispanics [Forbes]
Molson Coors Beverage Company Molson Coors Brewing Company Class A (TAP.A)
US:NYSE Investor Relations:
ir.molsoncoors.com/overview/default.aspx
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Source: Forbes
Post written by Parker Morse CEO of H Code Media , the leader in digital advertising for the US Hispanic market by using its platform to connect brands with this audience Pexels Pexels U.S. Hispanics have a tremendous amount of buying power: $1.7 trillion , which is higher than the GDP of Canada. The beer industry has realized this potential and is increasingly targeting this market. Bud Light and Mexican beer brand Estrella Jalisco, which was recently introduced into the U.S. by Anheuser-Busch, both released ads this summer appealing to Hispanics. These campaigns highlight how big players in the adult beverage industry see Hispanics as an important consumer base. And considering that future population growth in the United States will be driven by growth in the country’s Latino population, it’s no wonder that brands are attempting to build loyalty among the demographic as soon as possible. F
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