Women ‘reclaim their space’ in the beer industry [Toronto Globe and Mail (Ontario, Canada)]
Molson Coors Beverage Company Class B (TAP)
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Source: Toronto Globe and Mail
In 2013, Erica Campbell and Jaime Dobbs started a casual meetup in Toronto where women working in the beer industry in Ontario could connect and share ideas. The following year, they launched a ticketed event and expected 15 guests. Within days, 90 tickets were sold. Subsequent gatherings, called “bevies,” have hosted up to 400 women and inspired a larger event called Lady Beer Fest which launched in 2016. Known as Canada’s first and largest beer festival for women, the biannual event has attracted over 1000 attendees. Every meetup (open to 19+ individuals who identify as women or non-binary) is operated under Ms. Campbell’s and Ms. Dobb’s event brand, Society of Beer Drinking Ladies. Reflecting on the popularity of their events, Ms. Dobbs says, “There just wasn’t a space where women felt safe and welcome to drink and talk about beer. It was a space that was needed and to our surprise, even more than we realized.” Women enjoying beer and working in the beer industry is not a new trend
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