Taboola Acquiring Connexity, Bringing Personalized e-Commerce Recommendations To The Open Web
Taboola.com Ltd. - Ordinary Shares (TBLA)
Company Research
Source: GlobeNewswire
Acquisition creates one of the largest e-Commerce media platforms on the open web;Connexity clients include Walmart, Wayfair, Skechers, Macy’s, eBay and Otto Connexity is one of the largest e-Commerce media platforms on the open web, with over a million monthly transaction events.The acquisition will enable merchants to reach new clients through Taboola on the open web.Taboola and Connexity will be well positioned to drive growth to digital properties and help diversify their revenue mix, while also helping merchants and advertisers — all capitalizing on the significant future growth potential within the $35+ billion e-Commerce media addressable market in the US, according to eMarketer.Connexity drives its merchant business using contextual signals, alongside direct relationships with publishers, similar to Taboola - hence is not reliant on third party cookies.This acquisition creates a company with ex-TAC Gross profit of over $500 million, and approximately $185 million of adj
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News
- Bombas Teams with Taboola to Drive 300% Return on Ad Spend Using Taboola's Performance Advertising-Focused Bidding Technology Called Maximize ConversionsGlobeNewswire
- Taboola to Release First Quarter 2024 Financial Results and Host Earnings Conference Call on May 8, 2024GlobeNewswire
- Taboola.com Ltd. (NASDAQ:TBLA) Has Found A Path To Profitability [Yahoo! Finance]Yahoo! Finance
- Why Taboola.com Ltd. (TBLA) Dipped More Than Broader Market Today [Yahoo! Finance]Yahoo! Finance
- Taboola Turnkey Commerce to Power New AP Buyline Offering From The Associated PressGlobeNewswire
TBLA
Earnings
- 2/28/24 - Beat
TBLA
Sec Filings
- 4/12/24 - Form PRE
- 4/3/24 - Form 4
- 4/1/24 - Form SC
- TBLA's page on the SEC website