TiVo Integrates Demographic Attributes, Ad Airings, and Mobile Devices into TV Viewership Data Product, Helping Connect the Media and Advertising Industries to Viewers Across the Entertain...
TIVO (TIVO)
Last tivo earnings: 2/18 04:10 pm
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Source: Business Wire
TV Viewership Data Incorporates Kantar, Drawbridge Data, and Premium Demographic Attributes to Deliver Robust Partner-Agnostic Solutions to Market SAN JOSE, Calif.--(BUSINESS WIRE)-- TiVo Corporation (NASDAQ: TIVO), a global leader in entertainment technology and audience insights, today announced that its TV Viewership Data product is being expanded to include Kantar ad occurrences, Drawbridge’s Identity Graph and premium demographic attributes; giving TiVo customers an expanded data offering with more flexibility to meet the ever-changing needs of the market. The availability of premium demographic attributes through TiVo’s relationship with best-in-class partners enables advertisers to supplement anonymous household viewership data with additional insights around demographics, consumer preferences and behaviors, providing contextual audience insights that better connect advertisers with
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