Telaria Leads on Supply Transparency Across the Video Advertising Ecosystem
TELARIA INC (TLRA)
Last telaria inc earnings: 3/10 08:00 am
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US:NYSE Investor Relations:
investor.tremorvideo.com
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Source: Business Wire
Innovation and Client Service Drive Impressive Adoption of Ads.txt Industry Initiative NEW YORK--(BUSINESS WIRE)-- Telaria Inc., (NYSE: TLRA), a leading video monetization software company, is advocating for increased transparency across the entire video advertising ecosystem, and shares progress on the IAB’s ads.txt initiative. Telaria has aggressively embraced ads.txt from both a technical innovation standpoint and a client-service perspective. Almost immediately after the initiative was announced, the platform incorporated a simple, self-service button into the dashboard that generates automatic code specific to the supply partner’s seat, which makes it easier for them to update their ads.txt file. Rama Roberts, VP of Engineering, who was an early contributor to the industry initiative as part of his role on the Board of Directors at the IAB TechLab said, "Transparency has always
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