As sales lag, B.C. developers turn to creative incentives [Toronto Globe and Mail (Ontario, Canada)]
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Source: Toronto Globe and Mail
As sales lag, B.C. developers turn to creative incentives A developer is taking his marketing approach to an unprecedented level with the offering of a $55, Tesla electric car to the buyers of his townhouses. Sean Hodgins, president of New Westminster based Century Group, came up with the idea to help sell the remaining 1 townhouses at his Viridian project in South Surrey. The promotion begins Sept. 12 and ends Oct. 31 at midnight. The Tesla Model 3 mid-size sedan retails for around $55,, he says. His company has entered into a deal with Tesla to supply the cars for the promotion, as well as to install charging stations at the 1 townhouses. Because the townhouses have already been pre-wired for charging stations and electric cars are gaining in mainstream popularity, Mr. Hodgins says the offer makes sense. He says the gambit is not motivated by the slowing housing market, although he’s aware that that is how it appears. Story continues below advertisement “They might say that, and tha
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