Elon Musk's 'Teslaquila' drink faces clash with Mexican tequila industry [Reuters]
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Source: Reuters
Elon Musk's 'Teslaquila' drink faces clash with Mexican tequila industry | Reuters 3 Min Read MEXICO CITY, Nov 13 (Reuters) - Tesla Inc co-founder Elon Musk and Mexico’s tequila producers could be headed for a collision after the agave-based drink’s industry group opposed the flamboyant billionaire’s efforts to trademark an alcoholic drink dubbed “Teslaquila.” One of the world’s richest people and chief executive of Tesla, Musk is known for ambitious and cutting-edge projects ranging from auto electrification and rocket-building to high-speed transit tunnels. Now it seems that Musk could be setting his sights on disrupting the multibillion-dollar tequila industry. On Oct. 12, he tweeted “Teslaquila coming soon” and an accompanying “visual approximation” of a red and white label with the Tesla logo and a caption that stated “100 percent Puro de Agave.” Not so fast, said Mexico’s Tequila Regulatory Council (CRT). It argued that the “name ‘Teslaquila’ evokes the word Tequila ... (and) Te
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