Elon Musk’s ‘Teslaquila’ may face roadblock from tequila industry [MarketWatch]
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Elon Musk’s ‘Teslaquila’ may face roadblock from tequila industry Elon Musk may once again face a problem with regulators — this time over a potential Tesla-branded tequila. Reuters reported Wednesday that Mexico’s Tequila Regulatory Council, an industry group that determines what be called “tequila” in Mexico and the U.S., said Musk’s proposed “Teslaquila” must adhere to strict rules or it cannot be called tequila. In October, Tesla Inc. TSLA, +1.56% moved to trademark the name “Teslaquila,” as a “distilled agave liquor” or “distilled blue agave liquor,” and Musk tweeted a photo of a mockup bottle label, saying it was “coming soon.” But the tequila group, known by its initials CRT, just laid down a major speed bump, opposing the trademark request. The “name ‘Teslaquila’ evokes the word Tequila ... (and) Tequila is a protected word,” the CRT said in a statement, according to Reuters. “If it wants to make Teslaquila viable as a tequila it would have to associate itself with an aut
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