Why Elon Musk Is Ending Tesla’s Customer Referral Program [Fortune]
Tesla, Inc. (TSLA)
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Source: Fortune
Why Elon Musk Is Ending Tesla's Customer Referral Program Happy (tsla) The customer referral program will end on Feb 1. If you want to refer a friend to buy a & give them 6 months of free Supercharging, please do so before then. — Elon Musk (@elonmusk) January 17, 2019 In the program, if a owner’s friends bought a new Model S, Model X or Model 3, the new buyers would be eligible for another three months of power-ups on ’s Supercharge network. ’s list of bonuses for owners The latest iteration of ’s referral program was supposed to run through March 11. Musk confirmed high costs were the reason for ending the customer referral bonuses: Yes, ending on Feb 1. It’s adding too much cost to the cars, especially Model 3. Trying to improve the margins on the halted sales Electrek Supercharging for Life
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