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Stock impact report

The Trade Desk Implements Ads.txt to Further Ensure Marketplace Quality

The Trade Desk, Inc. - Class A (TTD) 
Last the trade desk, inc. - class a earnings: 2/27 04:01 pm Check Earnings Report
US:NASDAQ Investor Relations: investors.thetradedesk.com
Company Research Source: GlobeNewswire
LOS ANGELES, Nov. 09, 2017 (GLOBE NEWSWIRE) -- The Trade Desk, Inc. (Nasdaq:TTD), a global technology platform for buyers of advertising, will begin implementing the Interactive Advertising Bureau’s (IAB) ads.txt initiative starting November 15. On that date, The Trade Desk will begin blocking unauthorized impressions, or impressions served through non-certified suppliers, from publisher sites that have tested, verified and finalized their ads.txt files. The Trade Desk welcomes full participation from publishers to create a higher quality media supply chain.  The ads.txt initiative is an important effort in improving the media supply chain and a critical component in The Trade Desk’s ongoing push to increase transparency and trust for advertisers. The Trade Desk blocking unauthorized traffic benefits both advertisers and publishers during this crucially important time of year. Advertisers, agencies and media buyers can buy confidently knowing their programmatic media investments Show less Read more
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