The Trade Desk Inks Deals In China With Alibaba, Baidu, Tencent [Forbes]
The Trade Desk, Inc. - Class A (TTD)
Last the trade desk, inc. - class a earnings: 2/27 04:01 pm
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Source: Forbes
The Trade Desk is partnering in China with Alibaba's streaming service Youku. Getty Adtech heavyweight The Trade Desk has inked deals with a handful of key Chinese partners, dangling before global marketers potential access to the nation’s 753 million mobile Internet users. The agreements — with Baidu Exchange Services; iQIYI, Baidu’s video streaming service; Tencent Social Ads; and Youku, Alibaba’s video streaming service — will let The Trade Desk’s participating clients use its platform to reach a massive Chinese audience directly. It said China has 772 Internet-connected adults and 400 million people in its growing middle class. The announcement came as an upbeat report Stateside depicted digital advertising as a veritable halo of shooting stars, with surges in total spending, mobile, video and just about every other metric in the first half of 2018. The Trade Desk is a pioneer and innovator in a competitive and confusing space where an army of digital a
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