New Study Identifies The Top Issues That Keep CMOs Up At Night [Forbes]
The Trade Desk, Inc. - Class A (TTD)
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Source: Forbes
Getty Free Images Getty What are the key topics on the minds of CMOs? To find out, Forbes Insights, in partnership with The Trade Desk, surveyed 226 CMOs about the issues they are facing today (see below for methodology). Below are three key insights from the research. Top of Mind Issues for CMOs The single biggest response (by 46% of respondents) was to drive efficiency in marketing. The second was customer experience (42%) and the third was investing in technology (41%; of note, respondents could select their top three answers). Susan Vobejda, CMO of The Trade Desk suggests: “Our research revealed that high-performing marketers are faster and more effective at shifting marketing resources to optimize performance and adapt to the ever-changing market. CMOs are investing in tools to reduce the time, cost, and complexity of managing and measuring marketing performance.” The Priority Activities for 2019 By a significant margin, most CMOs (53%) indicat
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