Index Exchange Sees Immediate Lift for Publishers after Implementing the Trade Desk’s Unified ID Solution
The Trade Desk, Inc. - Class A (TTD)
Last the trade desk, inc. - class a earnings: 2/27 04:01 pm
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US:NASDAQ Investor Relations:
investors.thetradedesk.com
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Source: Business Wire
NEW YORK & LOS ANGELES--(BUSINESS WIRE)-- Global advertising marketplace, Index Exchange, is the first supply-side platform (SSP) to share the compelling results from its integration with The Trade Desk’s unified ID solution. The Trade Desk (Nasdaq:TTD) is offering its extensive, global cookie footprint at no cost to the digital advertising industry at large. The partnership between these two independent leaders in programmatic advertising allows marketers and publishers to improve effectiveness by increasing addressable audience reach. Since adopting the unified ID solution, Index Exchange’s marketplace has seen significant lift in user coverage, or match rates. Index Exchange has seen match rates reach 99 percent, resulting in better audience reach for advertisers and more yield for publishers. “We are committed to developing new approaches that deliver meaningful results for publishers, buyers
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- 2/15/24 - Beat
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Sec Filings
- 4/17/24 - Form 4
- 4/12/24 - Form DEFA14A
- 4/12/24 - Form DEF
- TTD's page on the SEC website