PubMatic Reveals Significant Improvement Across Match Rates and Efficiency from Adoption of The Trade Desk’s Unified ID Solution
The Trade Desk, Inc. - Class A (TTD)
Last the trade desk, inc. - class a earnings: 2/27 04:01 pm
Check Earnings Report
US:NASDAQ Investor Relations:
investors.thetradedesk.com
Company Research
Source: Business Wire
LOS ANGELES--(BUSINESS WIRE)--Independent advertising technology platform, PubMatic, shared insights from their implementation of The Trade Desk’s unified ID solution since integrating the ID onto its sell-side platform in December 2018. The results include increased match rate, cost efficiency in pixel call and cookie storage and a higher match rate with DSPs. The unified ID solution allows for increased coverage, more relevant advertising and faster load times, which benefit all parties from advertisers to consumers.Following their adoption of the unified ID solution, PubMatic’s total match rate of cookie-able impressions reached 99.8%, a new benchmark for the industry. The Trade Desk’s solution resulted in improved match rates for other DSPs receiving the unified ID, with an average of 35% lift over proprietary cookies. Further, from an efficiency perspective, PubMatic has also been able to reduce cookie-storage and pixel synching calls by 80 to 90%.Additional PubMatic analysis
Show less
Read more
Impact Snapshot
Event Time:
TTD
Last Price
Price Change
Price Change%
Volume Shares
Max Up
Max Down
%
Volume Ratio
Performance Comparison
Updated
|
Event Day
Stock performance from the time of news release until the following 4pm ET market close
|
Last price at news event
|
Since Event
Multi-day stock performance from the time of the news release
|
|---|---|---|
|
EVENT DAY
Stock performance from the time of news release until the following 4pm ET market close
|
LAST
PRICE AT NEWS EVENT |
SINCE EVENT
Multi-day stock performance from the time of the news release
|
| Last Price | ||
| VWAP | ||
|
High:
|
Max Up |
High:
|
|
Low:
|
Max Down |
Low:
|
|
%
|
Post news range |
%
|
|
|
Price change |
|
|
|
Price Change Percentage |
|
|
|
S&P 500 (SPX) |
|
|
%
|
Volume ratio |
%
|
| Volume | ||
| Ticks | ||
|
|
Avg transaction size |
|
Don't Miss Out On The Next BIG Stock Move
Event day
Event Day Chart will not be displayed beyond 90-day period of the event
Performance since event
Time And Velocity Analysis
Be the first to know
Opt in for alerts from News Quantifed
Sign Up Today
Opt-in for
TTD alerts
Learn More With NQ
Reading the Impact Report
Help Me Understand This Data
Help Me Understand This Data
How NQ Works
What is news-based trading?
And why is it so successful?
And why is it so successful?
Movers & Shakers
The biggest gainers and losers and WHY it moved
TTD alerts
High impacting The Trade Desk, Inc. - Class A news events
Weekly update
A roundup of the hottest topics
TTD
News
- Two 1440 Media Marketing Leaders Honored as Top Women In Media & Ad Tech [Yahoo! Finance]Yahoo! Finance
- The Trade Desk Announces Date of First Quarter 2024 Financial Results and Conference Call [Yahoo! Finance]Yahoo! Finance
- The Trade Desk Announces Date of First Quarter 2024 Financial Results and Conference CallBusiness Wire
- Institutional investors in The Trade Desk, Inc. (NASDAQ:TTD) lost 6.3% last week but have reaped the benefits of longer-term growth [Yahoo! Finance]Yahoo! Finance
- The Trade Desk (TTD) Outperforms Broader Market: What You Need to Know [Yahoo! Finance]Yahoo! Finance
TTD
Earnings
- 2/15/24 - Beat
TTD
Sec Filings
- 4/17/24 - Form 4
- 4/12/24 - Form DEFA14A
- 4/12/24 - Form DEF
- TTD's page on the SEC website