TechTarget Refines The B2B Lead-Gen Model Into A Finely Tuned Machine [Forbes]
TechTarget, Inc. (TTGT)
Last techtarget, inc. earnings: 2/12 04:15 pm
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Source: Forbes
TechTarget Refines The B2B Lead-Gen Model Into A Finely Tuned Machine In the vast $1.6 trillion information technology sector Over the last decade, as data management has increased in importance for B2B media, a lot of media companies have shifted to "decision-based content," In that period, many B2B media companies have leveraged data extracted from content-engagement patterns into account-based marketing and predictive analytics programs, building new revenue streams that complement or supersede advertising. But TechTarget, a publicly-traded company VP of Product Marketing Josh Garland. “We’re now enabling the marketer, not just executing a campaign,” says Josh Garland, vice president of product marketing. “With our automation capability and other tools, our customer has more information in how to go to market. We bring both the media platform and the data to the table, and we can do the legwork for the marketer.” That’s the key to the new B2B model, at least for TechTarget. The leg
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News
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- Are Investors Undervaluing TechTarget, Inc. (NASDAQ:TTGT) By 26%? [Yahoo! Finance]Yahoo! Finance
- TechTarget Announces Launch of Priority Engine Account Intent Feeds to Help Go-to-Market Teams Identify, Engage & Convert In-Market Accounts More Effectively [Yahoo! Finance]Yahoo! Finance
- TechTarget Announces Launch of Priority Engine Account Intent Feeds to Help Go-to-Market Teams Identify, Engage & Convert In-Market Accounts More EffectivelyBusiness Wire
- TechTarget to Announce 2024 First Quarter Financial Results on May 9, 2024Business Wire
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- 4/17/24 - Form DEFA14A
- 4/17/24 - Form DEF
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